About Kenbo

About Kenbo

BAIC YINXIANG, founded in August 2010 as the southwest base of BAIC Group, is a joint venture between BAIC Group (one of the top 5 automobile groups in China) and Chongqing Yinxiang Industry Group (one of the leading industry groups in Chongqing).

KENBO is based on the patented technology platform of Swedish SAAB and the mature technology & manufacturing system of the BAIC Group, one among the top 5 automobile groups in China. The products are built around the brand’s core values of Innovation, Practicality and Efficiency, delivering best in class Reliability, Comfort, Safety and Economy. In spite of being a young brand, Kenbo is among the top 5 best-selling SUVs in the domestic market in China and has taken leads in international markets. 


BAIC YINXIANG — As a subsidiary of BAIC Group, BAIC YINXIANG focuses on creating southwest production base and exporting platform of BAIC Group. 

The company is located in Chongqing Hechuan BAIC YINXIANG Automobile Industry Zone, covering an area of 700,000㎡. The company has following prominent regional advantages. It is only 22 kilometers away from Chongqing Jiangbei International Airport, 16 kilometers from Liangjiang New Area, 3 kilometers from Guangyu express way and Chongqing's Third Inner Ring Road which is under construction. 

The first-stage program is invested by 2.6 billion RMB to construct a production base with an annual production capacity of 300,000 units, which is under the planning project of Five Technology, containing Press Plant, Welding Plant, Painting Plant, Assembly Plant and Engine Production Line with self-owned property rights. This base will have complete and independent car production system, and the technological equipment level will be advanced both in China and the world. After the rough efforts of one year and 9 months,first car successfully launched from the production line while in September in the same year, among the 240th automotive product announcement issued by the National Ministry of Industry, BAIC YINXING got the automobile production qualification certificate formally.

The products developing project of BAIC YINXIANG is based on the patented technology platform of Swedish SAAB brand and the mature technology & manufacturing system of the BAIC Group’s new energy products on the Three Assembly of battery, generator and vehicle controlling system. The products include Mini Van, SUV, MPV, Jeep and new energy cars transformed from these passenger and commercial vehicles. To the end of 2013, BAIC YINXIANG will launch a series of SUV, MPV, Buses, Trucks and Refitted Cars, in a total of 3 series and 9 models vehicles.

On the ground offocus on the BAIC YINXIANG, integration with superior vendors resource and project of building an auto city, BAIC YINXIANG has established strategic cooperation relationship with more than 20 world renowned enterprises and institutions to create a comprehensive auto industrial platform in Hechuan, Chongqing. As the industrial chain forms, an intensive and professional auto production base is revealing. It shall definitely promote the development of Chongqing auto industry and become a new shining star in BAIC Group.